Featured Post
What Should You Do If Someone Posts a Negative Comment on Your Facebook Page?
I’m a fan of Gordon Ramsey’s Kitchen Nightmares. I like the typical story line featuring struggling business owners who get a branding makeover and come out the other side living happily ever after. It’s a feel good moment! Then this headline caught my attention: “This is the Most Epic Brand Meltdown on Facebook Ever”. Yikes! […]
Marketing
A Night at Google LA Discussing The New Digital Age
The Google LA speaker series has been going on for about a year now. Last week Dustin and I were lucky enough to get ourselves on the invite list to hear Eric Schmidt and Jared Cohen discuss their new book. Visiting a Google campus is always a treat and the Google LA facility, which is […]
Real Estate
Shortening The Path To Short Sale Success
Here’s an article on short sales that was published in February this year. We were optimistic that procedural changes would shorten timelines and make short sales easier for all parties involved. What’s your experience been since these changes came into practice? One of the biggest real estate stories last year was the explosive growth in […]
What Should You Do If Someone Posts a Negative Comment on Your Facebook Page?
I’m a fan of Gordon Ramsey’s Kitchen Nightmares. I like the typical story line featuring struggling business owners who get a branding makeover and come out the other side living happily ever after. It’s a feel good moment! Then this headline caught my attention: “This is the Most Epic Brand Meltdown on Facebook Ever”. Yikes! […]
A Night at Google LA Discussing The New Digital Age
The Google LA speaker series has been going on for about a year now. Last week Dustin and I were lucky enough to get ourselves on the invite list to hear Eric Schmidt and Jared Cohen discuss their new book. Visiting a Google campus is always a treat and the Google LA facility, which is […]
Shortening The Path To Short Sale Success
Here’s an article on short sales that was published in February this year. We were optimistic that procedural changes would shorten timelines and make short sales easier for all parties involved. What’s your experience been since these changes came into practice? One of the biggest real estate stories last year was the explosive growth in […]
Product Branding, Service Branding and Personality Branding
We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. Product Branding In the real estate industry, our product is the house we are marketing for sale. How we brand our listings is critical to our overall success. The brochures, […]
‘REO to Rental’ Draws Investors Back into Real Estate
Since peaking at 69 percent in 2006, the U.S. homeownership rate has fallen to its current 65.4 percent. That’s a lot of former homeowners. Now, investors see opportunity. Even as the housing market bottomed out and investors, burned by the housing downturn, left real estate, others saw new opportunities to convert these properties into rental […]
