Developing Your Brand Isn’t Easy

Generic Brand

Who are you? Who is your brand? For many of us it is easier to talk about other people or other companies then it is to talk about ourselves and our brand. I often lead branding workshops and one of the real challenges is getting people past the generic catch phrases and terms used to […]

Why Agent Teams Make Sense

Team

Many brokerage company leaders and owners are not particular fans of agent teams. In some cases, even forbidding the formation of teams or not inviting existing teams to join their company. They express concern about loss of control, loss of revenue and diminished company brand. I have a different viewpoint. Agent Teams Make Sense for […]

How Much Online Influence Do You Have?

Klout

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. Does Online Influence Matter?  Twenty years ago advertising agency types used a word like “brand” only when referring to very large companies like Coca […]

Product Branding, Service Branding and Personality Branding

branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. Product Branding In the real estate industry, our product is the house we are marketing for sale. How we brand our listings is critical to our overall success. The brochures, […]

Speaking at Conferences and Events

Wendy Forsythe speaking

One of the favorite parts of my job is the opportunities I get to speak at conferences to colleagues and friends across the country. Speaking, presenting, training, motivating and educating are all part of my day-to-day activities but when I get to be part of the formal agendas of national events like the ones listed […]

Show For Sale Signs Some Love

photo-6

Why are so many real estate professionals neglecting one of the most powerful sales tools they have? I’m talking of course about the for sale sign. For years we’ve been guilty of general neglect of the for sale sign. Faded, chipped, sticker covered, crooked, and just generally shabby signs can be found in almost every […]

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