Real Life, Real Estate, Real Me
It was a lazy Sunday morning. Dustin and I were at Starbucks enjoying our coffee and the beautiful Southern California weather. We were both in casual mode and wearing our comfortable weekend clothes. Well I was wearing my comfortable weekend clothes and Dustin was wearing his everyday comfortable clothes. But there was one key difference, […]
We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. Product Branding In the real estate industry, our product is the house we are marketing for sale. How we brand our listings is critical to our overall success. The brochures, […]
One of the favorite parts of my job is the opportunities I get to speak at conferences to colleagues and friends across the country. Speaking, presenting, training, motivating and educating are all part of my day-to-day activities but when I get to be part of the formal agendas of national events like the ones listed […]
Why are so many real estate professionals neglecting one of the most powerful sales tools they have? I’m talking of course about the for sale sign. For years we’ve been guilty of general neglect of the for sale sign. Faded, chipped, sticker covered, crooked, and just generally shabby signs can be found in almost every […]
